Santa Fe Standard

Santa Fe, NM – To enhance public safety and curb the occurrence of Driving While Intoxicated (DWI) in the community, the Santa Fe County DWI Program is launching its Summer Bar and Restaurant Campaign. This year's campaign commemorates the 100th Burning of Zozobra in partnership with the Kiwanis Club, whose image is designed by Firestik Studios. Each summer, the DWI Program releases a unique safety campaign that features its message across bars, restaurants, liquor stores, and coffee shops throughout the county.

As warmer weather draws more people out to enjoy local nightlife, the importance of making safe choices becomes paramount. This campaign aims at patrons and establishments, encouraging responsible drinking and promoting the "Take a Ride on Us" program.

"We are committed to reducing the number of DWI incidents in Santa Fe County," said Chanelle Delgado, Santa Fe County Youth Services Administrative Program Manager. "We believe that we can make a significant impact through community partnerships and proactive education. Enjoying the summer doesn't have to include making choices that put you or others at risk."

Throughout the campaign, residents can expect to see educational materials in participating establishments, bus wraps, social media outreach, and community events designed to promote safe and responsible fun.

The DWI Program expressed gratitude towards the community and local businesses for their support and cooperation in this initiative. A special thanks was given to The Kiwanis Club of Santa Fe for integrating this cultural milestone with their DWI message.

For more information about the campaign or how to participate as a local establishment or learn more about resources available through the Santa Fe County DWI Program, contact Chanelle Delgado at cdelgado@santafecountynm.gov or LeAnne Rodriguez at lrodriguez@santafecountynm.gov.

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