Santa Fe Standard

The New Mexico Department of Health (NMHealth) has launched a new marketing campaign, “Free to Provide,” aimed at attracting healthcare professionals to the state. The initiative emphasizes the freedom that medical providers in New Mexico have to deliver medical care and services without the restrictions present in other states.

“Providing health care is hard everywhere,” said NMHealth Secretary Patrick Allen. “The legal and political environment in Texas and other states is making it even harder. We think there’s an opportunity to let providers know in New Mexico they can deliver care without the local sheriff or district attorney looking over their shoulder to second guess their medical judgment.”

The campaign will feature paid advertising online, billboards, and a dedicated website (https://www.freetoprovidenm.org/) where interested providers can find more information. The promotional efforts will target metropolitan areas in Texas and Arizona. Currently, 37 public and private hospitals, medical centers, clinics, and individual providers are participating in the campaign.

The initiative also highlights cultural, environmental, educational, and recreational opportunities available throughout New Mexico.

Organizations and individuals wishing to be listed in the campaign recruitment directory can fill out an online form. For further details about the campaign and what New Mexico offers healthcare professionals, visit Free to Provide (freetoprovidenm.org).

For additional information about this press release, contact Robert Nott at (Office). A Spanish version of this press release is also available through the provided link.

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